NCC Urban and Avant joint venture continues expansion in India

Closely followed by success in South and Western Indian markets, NCC Urban brings Avant’s revolutionary product range to the high volume & high growth North India

New Delhi- November 28, 2013: NCC Urban, a subsidiary of NCC Ltd. (BSE: 500294 | NSE: NCC | ISIN: INE868B01028), augmented its joint venture with Avant, a leading German manufacturer of interior solutions to expand reach of the range of products into the dynamic North India markets. Avant is a member of the Avant Holding GmbH.

The expansion will see Avant’s high quality, sustainable interior solutions for commercial and domestic sectors foray into the untapped markets of Delhi and other north Indian regions seeking potential opportunities for revenue growth. NCC Urban brings Avant’s revolutionary product range to the high volume and high growth north Indian markets, closely followed by success of the joint venture in southern and western Indian markets.

Commenting on the partnership and expansion, Mr. N. R. Alluri, Managing Director of NCC Urban, said: “We are delighted to showcase the global standard interior solutions to the customers here, in the capital city of New Delhi and other North Indian regions. With this agreement to stock and market these avant-garde products, we are committed to the Indian market for the long-term. We are planning to aggressively grow our business, expanding our presence further to reach out to relevant markets.”

Commenting on the market expansion, Mr. Philip Mazloumian, Director of Marketing at Avant, said: “We are excited to see the partnership with NCC Urban expanding to the potential and dynamic markets across India. This development will help us showcase the wide range of Avant’s flooring, roofing, ceiling and wall-panelling product across the northern parts of India. Together, we offer world class eco-friendly solutions to consumers ensuring that our partnership is one that results in the highest quality of products and services.”

“The products enjoy a growing market share and have received wide acceptability around the world. Our launch in the southern and western parts of the country earlier this year saw an overwhelming response to our product range. The USP of Avant’s products are that they are easily adaptive to the climatic conditions of the region, besides being highly durable and easy to maintain. Our aim is to create a niche for our products in different parts of the country; providing interior solutions of the finest international quality standards,” he added.

NCC Urban markets Avant’s revolutionary products across various regions of the Indian market. These avant-garde products have been a global success owing to its high-quality and sustainability. Avant products are available in more than 20 countries. NCC Urban has a wealth of experience in developing quality residential complexes, townships and SEZs across India and overseas. Avant’s revolutionary portfolio of products are high quality laminate composite panels made with German technology, and received wide-spread popularity across the globe for its high-quality and sustainable solutions for protecting environment.

Recognised for its quality and unmatched durability, Avant products have been ranked as next-generation products based on their innovative and eco-friendly features. Having already made a mark across the globe, Avant’s interiors solutions have been utilized in leading hotel chains, residences, restaurants, resorts, yachts, cruise-ships and hospitals. Avant products have insulating qualities that hold the potential to reduce electricity costs by up to 30%, resulting in lower carbon emissions. Avant Flooring panels are 100% waterproof and are designed to have a natural look and feel. They are made from ultra-durable, sustainable materials that ensure the panels will never scuff, scratch, stain, rot or deform.

Avant was recently honoured by the Europe Business Assembly at the Institute of Directors, Oxford with the Best Enterprises Award in the field of construction and finishing materials. Avant was adjudged the “Best of Category” for flooring at the International Interior Design Association Award (IIDA), USA. Avant was also awarded the GAIA Award in sustainable product category at the Big 5 Exhibition in Dubai. The GAIA awards honour companies in the construction sector whose products and services demonstrate a reduction of construction’s impact on the environment.

About Avant Products

Avant Roofing is a revolutionary composite roofing material available in two styles called Avant Premium and Avant Royal. With its unique design and multiple benefits, it is ideal for serious applications, from livestock farms and malls to office buildings and residential compounds. The composite used in Avant Flooring can be efficiently used indoors and outdoors, offering high versatility in all situations. 100% waterproof, UV resistant, dust and scratch proof, the product also conforms to strict marine standards, making it suitable for use around yachts, house boats and cruise liners. And, because it is so strong, it can withstand the pressures of foot traffic at hotels, airports, shopping malls, office buildings and indoor stadiums. Moreover, as the product being made up of sustainable materials, it offers the user the beauty of wood, without shedding a single tree.

About NCC Urban

NCC Urban Infrastructure Ltd. is a Subsidiary of NCC Ltd and comes equipped with a world class building techniques and state-of-the-art building infrastructure that is expertly driven by top-notch professionals.

NCC Urban Infrastructure’s quality operations span across Residential and commercial complexes, townships, SEZs and serviced apartment complexes. Strict adherence to superior standards, on time deliveries and transparent documentation has made preferred destination for individuals who are looking for quality living at affordable prices.

Nagarjuna Meadows-1 a residential project in Bengaluru executed by NCC Urban has been rated as “Bengaluru 7 Star” by CRISIL Real Estate Ratings. This is the first ever project to get certified with 7 star in Bengaluru. Transparency in documentation makes customer to plan their investments. The project has 77% open space with lush green locale and located in a comparatively less populated place. Each unit has bigger room sizes, wide corridor due to superior design and better utilization of space. Currently NCCUIL has projects in Hyderabad, Bengaluru, Guntur, Cochin & Ranchi and also holds land parcels across India.

List of residential projects executed / being executed by NCC Urban:

Completed Projects
1 Nagarjuna Premier, Bengaluru
2 Nagarjuna Meadows I, Bengaluru
3 Nagarjuna Serene, Bengaluru
4 Nagarjuna Laurel, Cochin
5 Nagarjuna Greenvalley, Cochin
6 Nagarjuna Asterpark, Bengaluru
7 Nagarjuna Maple Heights II, Bengaluru
8 National Games Housing Complex Phase – I, Ranchi

Ongoing Projects
1 Nagarjuna Meadows II, Bengaluru
2 NCC Ivory Heights, Bengaluru
3 Nagarjuna Residency, Gachibowli
4 National Games Housing Complex Phase – II, Ranchi
5 NCC Park Square, Guntur

For more information, please visit www.nccurban,com

For further information, please contact:
Mr. Satyanarayana
Tel: (+91)9959740372
Email: satya_media@yahoo.co.in