Avant launches its revolutionary products in the Middle East

Avant Flooring and Roofing products, developed using German technology, offer sustainable construction solutions with unmatched durability, quality and design

DUBAI – May 15, 2013: Avant, the manufacturer of superior construction and interior products for commercial and domestic sectors, has announced the official launch of its revolutionary flooring, walling, ceiling and roofing products in the Middle East. Avant has tied-up with the UAE’s leading distributors Danube and Al Taif Group for unveiling and stocking the elegant range of flooring, roofing, ceiling and wall-paneling products, manufactured with high quality and global sustainability standards in mind.

Avant products are made up of a German-engineered composites. The range has received wide-spread popularity across the globe for its sustainability and unmatched durability. Avant products are now used in prestigious locations around the world – from hotels, to homes and shopping malls. Commenting on the launch, Mr. Antonio Varghese, Chairman and CEO of Avant Holding, said: “We are very pleased to introduce our full range of products to the UAE.”

“We look forward to providing our customers and stakeholders in the Emirates and the Gulf region with an experience like no other when it comes to meeting their requirements for elegant, yet sustainable, flooring, paneling, ceiling and roofing. All Avant products have been designed to withstand extreme conditions without cracking, discoloring or deteriorating. Avant products have insulating qualities that may reduce electricity costs by up to 30%, resulting in lower carbon emissions.

“We redefine the next-generation of sustainable products with Avant products, which are suitable for a wide spectrum of applications – from commercial to residential spaces, resorts to restaurants, hotels to hospitals, showrooms and ship decks,” explained Varghese. Avant Flooring, an AC5 certified product is made from an ultra-durable composite, meaning panels will never scuff, scratch, stain, rot or deform all while duplicating the beauty of hardwood.

Avant Roofing is made up of a combination of carbon fiber and ASA composite, available in two styles – Avant Premium and Avant Royal. With its unique design and multiple benefits it is ideal for varied applications, from livestock farms and malls to office buildings and residential compounds. Avant Roofing is fire retardant, heat resistant, acid/alkali/corrosion-proof, waterproof and UV proof. It is available in a range of colours and uses unique and superior colour guard technology where each sheet is coated so its colour will never fade, even in harsh desert sun.

Avant Flooring is embossed to replicate the elegance and warmth of woods such as teak, mahogany and rosewood. Avant Flooring can be efficiently used indoors and outdoors. It is 100% waterproof and UV resistant, so it is equally suited to a showroom or steam room, as it is to a car park or pool deck. The product also conforms to strict marine standards, making it suitable for use around fisheries, docks, yachts and houseboats. And, because it is so strong, it can withstand the pressures of foot traffic at hotels, airports, shopping malls, office buildings and indoor stadiums.

About Avant Holding

Avant Holding is a diverse organization involved in a range of activities including manufacturing, import/export, trading, consulting, sourcing, publishing, brand-building and integrated marketing communication. The group currently has offices in the UAE, India, China, Germany and Russia. In 2011, they have won the International Star Award for Quality in Geneva, the European Award for Best Practices in Belgium and the World Business Leader by the Bizz 2012, London.

The company manufactures a growing line of products under the “Avant” brand name for commercial and domestic sectors. The brand is fast penetrating the market and shifting people’s perception of quality and is already associated with respected products including Avant Roofing, Avant Flooring, Avant Wall Paneling, Avant Ceilings and Avant Wind Turbines.

To know more, please visit www.avantholding.com

For more information, please contact:
Robyn Aris
04-3431645 / 055-2442668
robyn@avantcommunication.com